« A matter of facts » Franck Dhumes


The Chic & Style company has played a role in France’s clothing manufacturing heritage since 1973.
It began as a family company and its strategy has evolved :

2014 :

  • August : Bremand Confection becomes Chic & Style
  • A new logo and a new signature, “Façonnier de l’Elégance et de l’Innovation” (Manufacturer of Elegance and Innovation) officializes the company’s positioning in the innovative and luxury markets.
  • June : Jean-François Giraud’s wife Myriam joins the company to enrich the team, becoming the new assistant director

2012 and 2013 :

  • These pivotal years are centered on innovation and expansion to produce challenging garments that require a high level of technicity and skills.
  • Over 125,000 € are invested in new machines and training, specifically in the acquisition of two Rotosonic Nucléus machines and a Meyer thermobonding press.

2011 :

  • Jean-François Giraud buys Bremand Confection and becomes the new CEO.
  • Before that and since 1998, he was the product and maintenance technician for Children Worldwide Fashion, Europe’s leader in high-end and luxury licenced childrenswear.

2010 :

  • The products are upgraded and the company begins to reposition itself in the luxury market.

1995 :

  • The company’s activity is recentered on mid and high-range women’s ready-to-wear.

1973 :                                                 

  • Joseph Bremand creates Bremand Confection, a specialist in the manufacture of high-quality work garments.
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