« I don’t create garments. I create dreams. » Ralph Lauren

A word from the director

Jean-François GIRAUD

I chose to go into clothing manufacturing because I’m passionate about this universe and have professional experience in its techniques. And above all because I believe in it.

I believe in an incontestable French know-how. I admire those we humbly refer to in couture as having “nimble fingers”. I admire the rigor and dexterity of these clothing virtuosos, of high-quality manufacturing and the concept of “Made in France”, often copied but never equalled. These are the primary riches of my company.

I believe in the eternity of fashion and elegance. I am an aesthetic company director and a purveyor of refinement. I focus on excellence and want to expand the supremacy of a chic and feminine style, as symbolized by my company’s name and logo.

I believe in innovation, a priority axis for our investments. We are the 1st French manufacturer equipped with ultra-sound technology that has been barely developed by other manufacturers. To be innovative also means continually reassessing our vision and organization which implies evolution, reactivity, anticipating needs and an ongoing adaptation to our clients’ requests.

I believe in haute couture, a true art that overflows with creativity, sensuality and emotion. I believe it is an international breeding ground of talent thanks to top couture houses or artists and emerging creators or designers. I am in contact with clients everyday and offer them not only our team and our technological or logistical resources but also a true partnership that includes giving advice to make their exceptional pieces and accompaniment to concretize their dreams.

Each day I spend with my team and clients confirms my passions, my choices and my beliefs:

In the magical world of clothing creation, anything is possible.

Jean-François Giraud
CEO of Chic & Style

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